Why should my startup invest in digital marketing?
No matter the size of your budget, a sufficient amount of it needs to be allocated towards a marketing strategist or other helpful assets. Why? Because marketing in any way, shape, or form is what will bring in customers, good word of your business, and, of course, profit.
Additionally, the specific advantages of digital marketing are certainly worth dedicating some time, effort, and money towards as your business gets on its feet. Online, new companies have access to an unimaginable number of potential customers, especially if they offer goods and services purchasable through a company website.
Search Engine Optimization
Ensuring brand exposure for many users at once starts with curating your website code and content specifically for search engines–a fruitful marketing technique called Search Engine Optimization (SEO). This process largely entails following best practices to maximize search engine visibility and rankings, both of which tell potential customers that your website and company are reputable, popular, and recommended based on whatever they’re searching for. In tandem with beautifully designed and developed layouts, professionally written website content has the ability to transform the look and credibility of your site. Not only can they give visitors a better view at the work that your company is doing, but they tell search engines that you’re regularly producing content fit for displaying high up in the rankings.
Social Media Marketing
With the almost ubiquitous use of social media platforms, businesses of all sizes and industries have taken advantage of this incredible channel for digital marketing. While we may populate our personal social media profiles with casual pictures and clever captions, small business owners have to understand the focused marketing efforts that must take place on company accounts. In fact, because of the potential for brand exposure on the most popular social media platforms, it’s absolutely vital that startups are investing time in crafting marketing campaigns with professionalism and relevant business goals in mind. Followers must first be engaged to eventually be converted into customers. Without this end goal in mind, your company is not fully maximizing the (often free) marketing capabilities integrated on various social media platforms.
