Surpassing Larger Competitors with SEO & SEM

Gaining brand exposure to the largest audience imaginable is a lofty goal that can only be achieved on the web. Overwhelmed at the prospect of going to those lengths for the success of your business? It’s easier than you might think–especially for those who are well-versed in the magic of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).


What is SEO and its best practices?

As mentioned, Search Engine Optimization (SEO) is the process of increasing the quality and quantity of your organic website traffic by curating website content and structure to rank as high as possible on the most popular search engines.

Sounds a bit nebulous, doesn’t it? Let us clarify.

SEO best practices touch on a bit of the ideological and practical elements of marketing, including but not limited to: aligning content with user search intents; writing compelling titles and copy; utilizing internal links; getting authoritative backlinks; and much, much more.

What is SEM and how does it work?

Search Engine Marketing (SEM), however, uses paid advertisements that appear on search engine result pages, or SERPS. Because of the financial investment, SEM best practices revolve around making the baseline results more fruitful for businesses. These tasks usually include parts of Search Engine Optimization; geotargeting; and, of course, creating ad content for publication.

How are SEO & SEM different?

Despite the ever-similar acronyms, Search Engine Marketing (SEM) is vastly different from Search Engine Optimization (SEO) digital marketing. Aside from different technical details in their practice, SEO and SEM are very different approaches to digital marketing through search engines.

Perhaps the largest distinction is that SEM requires financial investment, which then provides immediate results. SEO strategy takes (sometimes a significant amount of) time to produce substantial organic traffic and exposure. SEM is only active for as long as your business pays for it, whereas SEO accrues more and more value over time.

Why are either of these practices important for your small business?

It’s no surprise that large corporations employ both Search Engine Optimization and paid marketing to promote their business everywhere they can, but both of these techniques are especially important for the launch and prolonged success of small businesses.

Think about the last time you searched for something on Google. Which result did you pick? We can bet it was on the first page–probably even within the top three. If your company intends to get the exposure it deserves online, it’s imperative that it invests in some sort of digital marketing to gain access to as many customers as possible.

Startups equipped with either of these practices could very well find themselves ahead of their larger counterparts by working towards a marketing strategy optimized for quick growth and long-term success. Doing digital marketing the “right” way doesn’t mean blowing all of your budget on it. It boils down to investing where it matters most.

And that’s where Nivisco comes in

Our Search Engine Optimization & Marketing strategists know exactly how to curate your website’s content without losing what makes it unique to your brand. Work alongside our digital marketing professionals as we amplify your company’s marketing efforts, maximize your small business’s exposure, and help you get the most bang for your buck.

Interested in seeing what more sustainable, organic traffic can do for your startup? So are we.

Contact a Nivisco team member today to see how we can turn your business goals up a notch.